The new owners of Palm Market, Paulina Gonzalez (left) and Andy Seder, display some menu offerings.  Even just a few months into working in Orange, the couple feels like part of the community.  “People want to create relationships in Orange and it feels so nice to be a part of their day-to-day lives,” says Sedar.

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Palm Market and Deli

Palm Market and Deli, the longest-running business in Orange, has welcomed new owners.  In August, Andy Seder and his girlfriend, Paulina Gonzalez, took over from Tim Waterhouse, and the community has warmly embraced them.

“Everyone has been so kind and supportive, and it’s clear Palm Market is really a staple in the community,” says Seder.

Both Seder and Gonzalez bring a background in hospitality management, business and culinary arts.  Seder, already experienced in business ownership, was looking for a new venture that combined his passions.  Palm Market fit the bill perfectly.

“Within a few hours of our first day working at Palm Market, customers came by to introduce themselves and welcome us,” he says.  “This is exactly the type of business I’ve been looking for, and I’m excited to keep serving the community.”

The new owners have been busy working every day to ensure there’s no break in quality for the customers who rely on the market.  They’ve also expanded the inventory, stocking new trendy snacks and health and beauty supplies to appeal to different audiences.

“I want to make Palm Market a one-stop-shop for everyone, so if you’re a Chapman student or a parent, you’ll find what you need,” says Seder.  “I like to get feedback from customers and ask them what they recommend I bring in, and what I can do to better fit their needs.”

Orange residents have noticed the down-to-earth management and great hospitality from the new owners.

Dan Riley, owner of local business Riley’s Jewelry Services, shares that he is always greeted by name when he visits, and he can tell Seder wants to give him a positive shopping experience, combined with great customer service.

“The owners are very business- minded and truly want the best for their customers,” says Riley.  “If they don’t have your favorite brand of beer, talk to them and they might just order it specifically for you.”

Having seen the market go through several ownership changes, Riley is eager to see how Ceder and Gonzalez build on the foundation Tim Waterhouse set–especially the popular deli, known for its delicious sandwiches and wraps.

“I’m so grateful to have this little market,” says Riley.  “It’s right on my way home, and I love how convenient it is for the whole neighborhood.”

Palm Market and Deli
608 East Palm Ave., Old Towne Orange CA 92866  /  657-221-0091