Dye Beauty Bar owner Anna Tsirtsis (center) shows off the new salon’s remodeling, along with salon associates (standing from left) Jackie Lance, Chanel Burrowe, Jenna Babbitt, Leah DeMink, Jimmie Ramirez, Stephanie Villa, Celeste Navarro, Jasmine Ceridejas, Nicole Piña (seated left) and Emma Riberiea (seated right). “We have a really cohesive group here,” says Tsirtsis. “There’s a family atmosphere at this salon.”

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Dye Beauty Bar

Dye Beauty Bar, the salon stepping into the shoes of Old Towne’s Salon 9, is owned by someone very familiar to the Plaza:  Anna Tsirtsis, whose parents owned Citrus City Grille for almost 30 years.

“This area is very nostalgic for my family,” says Tsirtsis.  “An opportunity came to buy the salon here, and I felt like it needed new energy, so I was ready to take on this business.”

Tsirtis owned another salon in Aliso Viejo and worked in the beauty industry for 22 years.  She felt like the moment was right to embark on another salon ownership journey.  Since taking the reins in February, she has revamped the building and completely rebranded the salon.

“We fully transformed the salon, refreshing everything from the cabinets to the retail offerings,” she says.  “The stylists here welcomed the changes with open arms, and it has been nothing but positive vibes.”

Dye Beauty Bar offers its clients a host of full-service options, including highlights, color corrections and haircuts.  An assortment of styling and hair care products are also available for purchase.

Aside from the top-notch service and skilled stylists, Tsirtsis believes Dye Beauty Bar distinguishes itself because of the welcoming atmosphere the team has cultivated.

“Right when you walk through the door, customers notice how comfortable our environment is,” she says.  “Our stylists always offer to help, whether or not it’s their client.”

After working both behind the chair and behind the business side of salons, Tsirtsis understands what it takes to run a first-class salon.

“We’ve created a motivational place to work that is full of self-improvement for the stylists,” she says.  “I have a passion for hair, but I also have a passion for business.”

From the employees’ perspective, the rebrand brought a breath of innovation to the business.  Dye Beauty Bar Manager Nicole Piña, who previously worked on the corporate side of the beauty industry at Morphe Cosmetics, immediately felt a sense of creative comradery with Tsirtsis.

“Anna and I mesh together really well, and we’re always bouncing ideas off each other,” she says.  “When she came in as the new owner, everything just clicked, and we were able to make this space beautiful.”

As more Old Towne customers began to call Dye Beauty Bar their salon of choice, Tsirtsis and her team look forward to welcoming new faces and forging new relationships.

“We’re here to take care of our clients and give them a fresh new experience,” says Tsirtsis.  I’m really proud of what we’ve created with Dye Beauty Bar.”

Dye Beauty Bar
190 South Glassell St., #A,  Old Towne Orange, CA 92866  /  714-532-6390